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How I Built This with Guy Raz

Podcasts | Business

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.

How I Built This latest podcasts.

Tempur-Pedic: Bobby Trussell (2018)

Listen to Tempur-Pedic: Bobby Trussell (2018)At age 40, Bobby Trussell's promising career in horse racing hit a dead end. With bills to pay and a family to support, he stumbled across a curious product that turned into a lifeline: squishy-squashy memory foam. He jumped at the chance to distribute Swedish memory foam pillows and mattresses to Americans. Tempur-Pedic USA began by selling to chiropractors and specialty stores, providing one of the first alternatives to spring mattresses. Today, the company is one of the largest bedding providers in the world.

ClassPass: Payal Kadakia

Listen to ClassPass: Payal KadakiaIn the late 2000s, Payal Kadakia was working a corporate job and running an Indian dance company on the side. When a search for a ballet class yielded a confusing jumble of computer tabs, she had an idea: create the Open Table of the fitness industry – a search engine where users could sign up for classes in one streamlined place. When that idea failed, Payal pivoted multiple times, eventually landing on the subscription service ClassPass. Today, ClassPass connects users to hundreds of thousands of fitness classes around the world. It was valued at $1 billion earlier this year, but when the pandemic hit, it flattened the fitness industry, forcing Classpass to pivot yet again.

How I Built Resilience: Live with Melanie Perkins and Bill Creelman

Listen to How I Built Resilience: Live with Melanie Perkins and Bill CreelmanThis week, the online design platform Canva closed a new round of funding, bringing the company's valuation to $6 billion. Founder Melanie Perkins is also focused on helping her employees work from home, while supporting more than 30 million users worldwide. Also: Spindrift can't sell its sparkling water in many restaurants that are closed because of COVID-19, but founder Bill Creelman has seen a significant uptick in grocery store and e-commerce sales. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

How I Built Resilience: Live with Deval Patrick

Listen to How I Built Resilience: Live with Deval PatrickFormer Massachusetts Governor Deval Patrick talks to Guy about how the protests for racial justice have resonated with him personally, and how this moment can spark meaningful change for African Americans — in the world of business and beyond. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

Ring: Jamie Siminoff

Listen to Ring: Jamie SiminoffJamie Siminoff spent much of his twenties and thirties as a serial entrepreneur, launching three tech businesses you've probably never heard of. When he finally landed on a breakthrough idea, he didn't realize it at first; he was just trying to solve his own frustration of not being able to hear the doorbell while tinkering in his garage. His jerry-rigged solution evolved into Ring—a doorbell with a camera and microphone that connects to a smart-phone app. After a nail-biting appearance on Shark Tank and a nearly disastrous launch, Jamie was able to rebrand and grow the business, eventually selling to Amazon for roughly $1 billion.

How I Built Resilience: Live with Sadie Lincoln

Listen to How I Built Resilience: Live with Sadie LincolnWhile 70 percent of Barre3's locations remain closed, founder Sadie Lincoln is noticing a surge in subscriptions for their online workout platform. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

How I Built Resilience: Live with Cathy Hughes

Listen to How I Built Resilience: Live with Cathy HughesCathy Hughes is the founder of Urban One, the largest African American-owned broadcast network with 54 radio stations around the United States. Cathy spoke with Guy about the impact of the Black Lives Matter movement and how Black entrepreneurs can meet the challenges of the COVID-19 crisis. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

Shake Shack: Danny Meyer

Listen to Shake Shack: Danny MeyerBack in 2001, as part of an initiative to revitalize Madison Square Park, Danny Meyer set up a simple hot dog cart. At that time, he had been a leader in New York City's fine dining scene for years, and the hot dog cart was just a side project, something fun to do for the summer. But that one temporary hot dog cart led to Shake Shack, a fast casual restaurant chain known for its burgers, its namesake milkshakes, and its lines out the door. Today, Shake Shack is a publicly traded company with over 250 locations in 15 countries.

How I Built Resilience: Live with Y-Vonne Hutchinson

Listen to How I Built Resilience: Live with Y-Vonne HutchinsonY-Vonne Hutchinson is the founder of ReadySet, a consulting firm that helps companies make authentic commitments to diversity and inclusion. Y-Vonne spoke with Guy about the progress she's starting to see on these issues, and the substantial work that still needs to be done. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

How I Built Resilience: Live with Kevin Hart

Listen to How I Built Resilience: Live with Kevin HartActor and comedian Kevin Hart speaks to Guy about the Black Lives Matter protests and offers advice to future activists, entertainers and entrepreneurs. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

Supergoop!: Holly Thaggard

Listen to Supergoop!: Holly ThaggardIn 2005, the trajectory of Holly Thaggard's life completely changed when a good friend of hers was diagnosed with skin cancer. Holly realized that most people weren't taking sunscreen seriously, so she sidelined her vocation as a harpist to dive headfirst into the unfamiliar world of SPF. After a false start trying to market her sunscreen to elementary schools, Holly pivoted to retail, hiring a publicist she could barely afford. She eventually got her products into Sephora, a success that helped turn Supergoop! into a multi-million dollar brand.

How I Built Resilience: Live with Troy Carter

Listen to How I Built Resilience: Live with Troy CarterTroy Carter, the founder of Q&A and Atom Factory, speaks to Guy about the painful events of the past few months—and especially the past two weeks—and how they've affected the music industry and him personally. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

How I Built Resilience: Live with Jenn Hyman

Listen to How I Built Resilience: Live with Jenn HymanAs Rent the Runway faces the economic challenges of the pandemic, co-founder Jenn Hyman is focused on recovery and empowering women's lives through clothing. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.

Sub Pop Records: Bruce Pavitt and Jonathan Poneman

Listen to Sub Pop Records: Bruce Pavitt and Jonathan PonemanBruce Pavitt and Jonathan Poneman were two rock-and-roll fans who met at exactly the right time and place: Seattle in the early 1980s, where a raw hybrid of metal and punk was finding its voice in dingy clubs. With borrowed money and bounced checks, the two friends started Sub Pop Records, the iconic label that launched Nirvana, defined the grunge movement, and helped transform Seattle into a mecca for music.

How I Built Resilience: Live with Alli Webb and Andy Puddicombe & Rich Pierson

Listen to How I Built Resilience: Live with Alli Webb and Andy Puddicombe & Rich PiersonAlli Webb, co-founder of Drybar, talks with Guy about why she believes that investing time into fashion and beauty is still worthwhile, even though many of us aren't going out much. Founders of the meditation app Headspace, Andy Puddicombe and Rich Pierson, talk about taking their business remote, and give some tips on how to approach meditation, even with an unquiet mind. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.

How I Built Resilience: Live with Kyle Connaughton and Daniel Humm

Listen to How I Built Resilience: Live with Kyle Connaughton and Daniel HummKyle Connaughton's restaurant has been impacted by wildfires, floods, and now, the COVID-19 pandemic. Kyle spoke with Guy about keeping SingleThread Farms afloat while giving back to his community with free meals. When Eleven Madison Park closed its doors on March 21, nobody expected chef Daniel Humm to turn the Michelin 3-star restaurant into a commissary kitchen. Daniel spoke to Guy about serving 5,000 meals daily and what the future of fine dining could look like in a post-pandemic world. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.

reCAPTCHA and Duolingo: Luis von Ahn

Listen to reCAPTCHA and Duolingo: Luis von AhnIn 2000, Luis von Ahn was starting his PhD in computer science when he attended a talk and happened to learn about one of Yahoo's biggest problems: automated bots were signing up for millions of free Yahoo email accounts, and generating tons of spam. Luis' idea to solve this problem became CAPTCHA, the squiggly letters we type into a website to prove we're human. He gave away that idea for free, but years later, that same idea had evolved into a new way to monetize language learning on the web, and became Duolingo. Today, the popular app is valued at $1.5 billion, and is seeing a big spike in growth while people are confined to their homes.

How I Built Resilience: Live with Sarah LaFleur

Listen to How I Built Resilience: Live with Sarah LaFleurWhen Sarah LaFleur started M.M.LaFleur, she wanted to help women dress efficiently and comfortably for the office. Now that most of her customers are working from home, Sarah has to rethink her brand and her marketing to stay relevant. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.

How I Built Resilience: Live with Tony Xu and Marcia Kilgore

Listen to How I Built Resilience: Live with Tony Xu and Marcia KilgoreWhen Tony Xu started DoorDash in 2013, he wanted to help local restaurants stay afloat by introducing them to online delivery. Today, his quest remains the same, now that DoorDash has become an essential business during the COVID-19 pandemic. Marcia Kilgore's footwear brand, FitFlop, is experiencing a downturn in sales as retail stores stay closed. However, Beauty Pie – her direct-to-consumer cosmetics brand – is thriving as the beauty industry goes digital. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating these turbulent times.

Jo Loves: Jo Malone CBE

Listen to Jo Loves: Jo Malone CBEAs a girl in 1970s London, Jo Malone learned how to make face creams by going to work with her mom at a private skin care clinic. By the time she was in her 20's, Jo was running her own skin care and cosmetics business, which eventually grew to include bath oils, scented candles, and fragrances under the brand Jo Malone London. Jo sold the brand to Estée Lauder in 1999 and then left the business after a life-changing diagnosis. She now has a fragrance company called Jo Loves, where she innovates with new kinds of scents and—in the present crisis—is considering and new ways to present them.